Business Plan – Section 3

In the third In this series of articles we will be further addressing the structure and content of a business plan and providing further feedback.

3. Market Analysis
The market analysis will provide specific details of the industry and the specific market you’re planning to target; utilising data and statistics to talk about the historical, current and future markets, and how your company will fit into it. In addition, provide details about the customers you’ll be marketing to, and the direct competitors to your business.

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